Be:Fit London 2014



Be Fit London

I’ve been looking forward to Be:Fit for ages – I’ve been saving my pennies in anticipation of the show and took the day off work so that I could visit before the crowds descended and be sure to snap up the best bargains.

Be:Fit is a rebranding and reimagination of The Vitality Show, the focus now is on women’s fitness, health and nutrition. My first impression was that the show was a lot smaller than the Vitality Show but it quickly became apparent that this is because Be:Fit London focuses on quality over quantity. The 125 showcased brands hand picked by the organisers are all high quality and genuinely interesting, and funnily enough included a lot of my favourites! Here are my top picks:

The Clubbercise VIP Lounge (F75) was my first stop. Clubbercise is a new dance fitness class with awesome routines set to club classics from the 90s to now. Nicole and I went to their pop up class at the beginning of the month and have a fantastic time pretending to star in the Call On Me video. I had a free juice shot (served in a neon shot glass, of course!) and had a great chat with the girls finding out all about their next pop up class in London, and treated myself to a very funky Clubbercise tank top.

A pair of GymLuxe (F105) Diamond Cut leggings have been top of my wish list for months and months! I finally got myself a pair and can’t wait to wear them, they are super comfortable and super flattering – I was a bit concerned that the mesh panels may be too revealing but they are cut in such a way to make the legs look amazing.

GymLuxe Diamond Cut Leggings

I predict that these beauties will sell out during this weekend, so if you fancy getting your hands on a pair – make sure you visit their stand early.


Less Bounce (F107) were a must-visit. I’ve recently noticed that my cups runneth over, so I wanted to get re-measured and take advantage of any special offers to replenish my underwear drawer. I bought my very first sports bra from Less Bounce (all the way back in 2007!) and love their passion for women’s sports, wide range of products and great customer service.

Less Bounce logo

I got measured and was astounded to be told that I have gone up two cup sizes and should be wearing a D cup, not a B cup. Err … what?! Luckily, Less Bounce have lots of discounts at the show including £5 off the Shock Absorber Ultimate Run Bra. Seeing as I now need to replace all my bras, I bought two and got an even better reduction.

Top Tip: Get to the show early and visit Less Bounce first thing, I visited the stand 90 minutes after the doors opened and they were swamped! (Despite having a large queue of visitors, the lovely lady running the stall by herself was wonderfully patient and very helpful).

It was lovely to catch up with Lorna Jane (F100) and I picked up another sports bra. Apart from feeling that my existing sports bras were too small, I wanted something more comfortable and flattering for hot yoga. I knew that Lorna Jane would be able to help, and I chose the Madonna Bra. It has a long line fit for extra coverage (perfect if I decide to whip off my t-shirt) and is made from LJ Excel™ and Mesh fabrics which are shrink and fade resistant, wick moisture and are quick drying and breathable.

Lorna Jane Madonna Bra

Lorna Jane are offering a 10% discount for all items purchased at the show.

Hey Jo (F97) was also on my list, I told Becca that I was searching for a totally opaque pair of leggings for yoga and she immediately recommended Hey Jo! They look fabulous and are made from the finest Italian jersey, incorporating the latest high-tech functionality including muscle control, UV protection, quick drying, anti-chaffing, two way stretch and supreme breathability.

They have recently launched a new range of gorgeous bright colours, perfect for Spring/Summer and are offering a £15 discount on the price of their Cassini leggings during the show.


Pretty Athletic (F79) are a brand new skincare brand designed specifically for active women. I’ve often written about the runner-specific skincare problems that I encounter as a runner, so I was really excited to visit their stall and hear all about the range. We had a chat about some of the issues that bug me most (hello, exercise-induced acne) and I came away with some great advice and a bag full of products that I’m looking forward to putting through their paces during my DIY Hellweek at Barry’s Bootcamp.

Pretty Athletic Skincare



I stumbled across the Fierce Grace stall (F72) while I was looking for the stairs up the the mezzanine – a very pleasant surprise as I didn’t realise that they would be at the show. I was even happier to discover that they had a fantastic special offer, a 10 class pass for £20! It was far too good to resist and I bought a couple of passes for myself and LD … take a look at this awesome video from their website to find out why they are my favourite yoga studios.

There are some great classes coming up at Be:Fit over the weekend, if you are visiting on Saturday then I would recommend Barry’s Bootcamp at 2:15pm. Sleek Technique (taught by the wonderful Victoria Marr & Flik Swan) is a must for any Sunday visitors. Now you’ll have to excuse me while I check the state of my bank balance … eek!


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