I’ve been looking forward to Be:Fit for ages – I’ve been saving my pennies in anticipation of the show and took the day off work so that I could visit before the crowds descended and be sure to snap up the best bargains.
Be:Fit is a rebranding and reimagination of The Vitality Show, the focus now is on women’s fitness, health and nutrition. My first impression was that the show was a lot smaller than the Vitality Show but it quickly became apparent that this is because Be:Fit London focuses on quality over quantity. The 125 showcased brands hand picked by the organisers are all high quality and genuinely interesting, and funnily enough included a lot of my favourites! Here are my top picks:
The Clubbercise VIP Lounge (F75) was my first stop. Clubbercise is a new dance fitness class with awesome routines set to club classics from the 90s to now. Nicole and I went to their pop up class at the beginning of the month and have a fantastic time pretending to star in the Call On Me video. I had a free juice shot (served in a neon shot glass, of course!) and had a great chat with the girls finding out all about their next pop up class in London, and treated myself to a very funky Clubbercise tank top.
A pair of GymLuxe (F105) Diamond Cut leggings have been top of my wish list for months and months! I finally got myself a pair and can’t wait to wear them, they are super comfortable and super flattering – I was a bit concerned that the mesh panels may be too revealing but they are cut in such a way to make the legs look amazing.
I predict that these beauties will sell out during this weekend, so if you fancy getting your hands on a pair – make sure you visit their stand early.
Less Bounce (F107) were a must-visit. I’ve recently noticed that my cups runneth over, so I wanted to get re-measured and take advantage of any special offers to replenish my underwear drawer. I bought my very first sports bra from Less Bounce (all the way back in 2007!) and love their passion for women’s sports, wide range of products and great customer service.
I got measured and was astounded to be told that I have gone up two cup sizes and should be wearing a D cup, not a B cup. Err … what?! Luckily, Less Bounce have lots of discounts at the show including £5 off the Shock Absorber Ultimate Run Bra. Seeing as I now need to replace all my bras, I bought two and got an even better reduction.
Top Tip: Get to the show early and visit Less Bounce first thing, I visited the stand 90 minutes after the doors opened and they were swamped! (Despite having a large queue of visitors, the lovely lady running the stall by herself was wonderfully patient and very helpful).
It was lovely to catch up with Lorna Jane (F100) and I picked up another sports bra. Apart from feeling that my existing sports bras were too small, I wanted something more comfortable and flattering for hot yoga. I knew that Lorna Jane would be able to help, and I chose the Madonna Bra. It has a long line fit for extra coverage (perfect if I decide to whip off my t-shirt) and is made from LJ Excel™ and Mesh fabrics which are shrink and fade resistant, wick moisture and are quick drying and breathable.
Lorna Jane are offering a 10% discount for all items purchased at the show.
Hey Jo (F97) was also on my list, I told Becca that I was searching for a totally opaque pair of leggings for yoga and she immediately recommended Hey Jo! They look fabulous and are made from the finest Italian jersey, incorporating the latest high-tech functionality including muscle control, UV protection, quick drying, anti-chaffing, two way stretch and supreme breathability.
They have recently launched a new range of gorgeous bright colours, perfect for Spring/Summer and are offering a £15 discount on the price of their Cassini leggings during the show.
Pretty Athletic (F79) are a brand new skincare brand designed specifically for active women. I’ve often written about the runner-specific skincare problems that I encounter as a runner, so I was really excited to visit their stall and hear all about the range. We had a chat about some of the issues that bug me most (hello, exercise-induced acne) and I came away with some great advice and a bag full of products that I’m looking forward to putting through their paces during my DIY Hellweek at Barry’s Bootcamp.
I stumbled across the Fierce Grace stall (F72) while I was looking for the stairs up the the mezzanine – a very pleasant surprise as I didn’t realise that they would be at the show. I was even happier to discover that they had a fantastic special offer, a 10 class pass for £20! It was far too good to resist and I bought a couple of passes for myself and LD … take a look at this awesome video from their website to find out why they are my favourite yoga studios.
There are some great classes coming up at Be:Fit over the weekend, if you are visiting on Saturday then I would recommend Barry’s Bootcamp at 2:15pm. Sleek Technique (taught by the wonderful Victoria Marr & Flik Swan) is a must for any Sunday visitors. Now you’ll have to excuse me while I check the state of my bank balance … eek!